Jack Daniel's - Authenticity is Live (Director's Cut), featuring Panos Vlahos. A fast-cut, performance-driven spot exploring what it means to find your own sound. Sonically inspired by Guy Ritchie's imprint, the sound design leans into that same energy through custom hybrid textures such as custom guitar and found object foley pushed through heavy compressors and distortions, then shaped with unconventional delays and reverb. Spreading treated source recordings across rapidly shifting sections gave the whole piece a coherence that holds even as the edit accelerates. The approach sits somewhere between tight picture sync and pure non-diegetic sound — sounds that don't exist on screen but focus in creating a visceral feeling.